Color Reflections Las Vegas Credits EFI VUTEk Printers with Increasing Revenues in 2012

Challenge

As a Las Vegas business, Color Reflections Las Vegas’ most common customer requests, “It has to look GREAT, I need it NOW, I need it BIG, and I don’t want to spend a fortune.”

The company was looking for the ability to print critical applications such as large format digital Fabric Banners.

“We knew we needed a super-wide format printer that could deliver extremely high quality at production speeds,” said Joe Castellano, President. Castellano also points out that the company’s goal was to increase its fabric revenues in 2012, and its investments needed to make significant contributions towards that goal. Click here to read more about Color Reflections and the New VUTEk TX3250r

Solution

In order to meet its business and customer need, Color Reflections Las Vegas chose to invest in an EFI VUTEk TX3250r, a 3.2-meter wide dye-sublimation fabric printer that combines industrial productivity, high quality output and application versatility to meet the growing demand and requirements of the soft signage market.