When planning for future trade shows, exhibitors should strive to stay ahead of the curve. Event solutions that worked in the past may be simply outdated and ineffective by today’s standards. Modern trade show conferences reward exhibitors that creatively implement technology and engage with attendees on a personal level.
Exhibitors looking to develop innovative event strategies could benefit by keeping these three future trends in mind:
1) Technology will prevail
One of the most effective means of attracting attendees’ interest is by hosting interactive booth experiences. As such, a growing number of exhibitors are allowing attendees to use tech gadgets at their booths. By incorporating technology into games and contests, exhibitors give attendees a more exciting, memorable experience.
Mobile technology has transformed virtually all sectors of marketing, and trade shows are no exception. The rise of the mobile trade show app has made the lead retrieval process more efficient than ever before. Using apps like iLeads, exhibitors can customize their lead capture lists, adding action items or notes to specific leads. Additionally, lead analysis can be performed in real-time, so marketing and sales teams can begin working on follow-up campaigns while the trade show is still going on.
2) The trade show is going abroad
Exhibitor’s 2013 International Exhibiting Survey, which collected responses from 214 American companies, found that nearly seven out of 10 businesses have at least some interest in hosting trade show exhibits at international conferences in the coming years.
3) Personalization will be key
Personalization has become a prominent trend in modern marketing, and forward-thinking exhibitors are customizing their strategies to appeal to attendees’ interests on an individual level.
In its white paper “Scenarios for the Future: Convention Exhibits & Trade shows of 2016,” the Professional Convention Management Association predicted that market research will play a more integral role in the future of trade shows. Exhibitors that closely examine the traits of their target consumers could be better able to predict attendees’ behavior and offer highly personalized trade show experiences.
Color Reflections Las Vegas
If you have any questions about how you can incorporate technology into your next trade show, we would be more than happy to help! You can reach us by phone at (702) 262-9300 or by using our contact form on the Contact Us Page of our website.
